Skip to main content
Most competitive intelligence is third-party research or anecdote — analyst reports, a slide someone made last quarter, a hallway conversation about why you lost a deal. The most accurate signal you have is sitting untouched: what your customers and prospects actually say about competitors, in call transcripts nobody has time to read. Competitive Intelligence From Your Own Data surfaces every competitive mention across your conversations — which competitors come up in which deals, what objections they raise, and how your team responds — in one question.

​
Data Sources

CategoryRequiredRecommended
Calls✓
CRM✓
Email✓
Messaging✓
Starter (required only): every competitor mention pulled from call transcripts, tied to the deals and accounts where they came up. Full (required + recommended): the same, plus competitive signals from email threads and Slack — where a competitor is named in writing, where a rep flags a competitive threat, and the full back-and-forth around an objection. Same workflow, significantly more depth. See the Customer Context Graph for how each source feeds the analysis.

​
Build in Claude or ChatGPT

Run the analysis right where you work. Open Claude or ChatGPT with the Clearskies MCP connected, and the readout appears in your conversation.

​
The Prompt

Paste this (or modify to your needs). Replace the competitor name with your own. 
Using the Clearskies Context Graph, give me a competitive readout on
Northwind.

Cover:
- Which deals and accounts they came up in
- The objections and comparisons buyers raise
- How our team responds, and which responses land
- Any pattern in where we win and lose against them
- The one thing I should change about how we handle them

Be direct. Quote the customer's actual words where they're sharper than a paraphrase.

​
What you get back

A readout generated from your data, structured like this: 
Competitive Readout — Northwind

Where they come up
Named in 14 deals over the last 90 days. Most often in mid-market
evals where the buyer already runs a point solution and is weighing
consolidation.

Common objections / comparisons
• "Northwind is cheaper for just attribution" — raised in 6 deals.
• "We already have Northwind for reporting" — incumbency, 4 deals.
• Concern that switching means re-training the team — 3 deals.

How our team responds
Top reps reframe from price to scope: we replace 3 tools, not 1.
Daniel's May 8 call with Acme is the cleanest example — he walked
through the consolidation math and the objection dropped.

Where we win / lose
Win: deals where consolidation and a single source of truth matter.
Lose: deals scoped narrowly to attribution where price leads.

The one thing
The "already have Northwind" objection is our most common and our
least consistently handled. Worth a shared response in enablement.
Refine the prompt to fit how your team tracks competition.

​
Make it yours

  • Add Compare this quarter to last to surface whether a competitor is gaining or fading in your deals.
  • Add Focus only on deals we lost to turn the readout into a loss post-mortem.
  • Add Draft a one-page battlecard from what you found to make it usable in the field.

​
The Skill (Claude)

The clearskies:win-loss skill in the Clearskies plugin for Claude includes competitive analysis as part of its deal-pattern work — which competitors you see most, which you lose to, and what winning reps do differently — all from your Context Graph. For continuous single-competitor tracking, the same workflow can be packaged as a dedicated competitive skill for your team.

​
Trigger phrases

  • “Where does [competitor] come up in our deals”
  • “How do we handle the [competitor] objection”
  • “Competitive readout on [competitor]“

​
Customize it for your team

  • Match the readout to how your team tracks competition — by competitor, by segment, or by deal stage
  • Add the competitive signals your team cares about
  • Layer in battlecard, post-mortem, or trend framing depending on context
Want this packaged for your team? Reach out and we’ll help you customize the skill to your workflow.

​
The Plugin

Ready to make this part of your team’s workflow? We’ll set up the Clearskies plugin with you — Claude skills tailored to how your team works. Book 15 minutes →

​
Next steps

  1. Sign in to Clearskies
  2. Connect your data sources
  3. Get your Clearskies MCP server and try with Claude or ChatGPT